Pakistan Council of Research in Water Resources in collaboration with its partner organizations is celebrating Pakistan Water Week (PWW-2022) from 24th to 28th October 2022. As part of PWW-2022, a two days National Workshop has been inaugurated by Honorable Federal Minister, Syed Khursheed Ahmed Shah, Ministry of Water Resources on October 27, 2022 at PCRWR, Islamabad. The objective of the National Workshop is to sensitize youth, students and general public on water related issues and opportunities. Under this National Workshop, a number of events have been planned consisting of industrial exhibition, poster competition, debate competition, final year project competition, urban sculpture and art competition, documentary competition and essay competition among students. Moreover, in collaboration with Islamabad Policy Research Institute (IPRI), a media interaction session focused on “Optimal strategies for water conservation and sustainable water resource management” has also been organized. During this media session a number of students from various public sector universities including, COMSATS University, Bahria University, National University of Science and Technology, Islamabad, PMAS-Arid Agriculture University, and Fatima Jinnah Women University, Rawalpindi, academicians, professionals and researchers participated. The session was started with the panel discussion on the topic. The panelists of the discussion were Dr. Rashid Aftab, Director Riphah International University, Dr. Toqeer Ahmad, Assistant Professor, COMSATS University Islamabad, Dr. Hifza Rasheed, Secretary, PCRWR, and Dr. Muhammad Arshad, Researcher, IWMI Pakistan. The panel discussion was followed by question and answer session by the participants with the panelist. The session remained very interactive and provided an opportunity to student to ask questions on the emerging water issues and challenges faced by the water sector in Pakistan.